Think about an effective advertisement or media campaign. Why is it effective? How does advertising play a role in what you buy?

- An effective advertisement campaign is the budlight beer commercials. I personally do not drink budlight or any other alcoholic beverages, but if I did I would most likely drink budlight. the budlight light advertisements are very comical and stay in your head, which is probably why there so successful. Advertising plays a role in what you buy beacuse if the product is advertised well then you'll want to buy the product.